Putting the joy back into great food
Business challenge
Broaden our brand appeal across ages and social groups
In order to become the number 1 brand in baby and toddler food, we needed to make Organix more relevant, distinctive, and emotionally engaging to all parents.
Strategy
Less worthy, more joy
We are parents’ ally at every stage their child’s food journey as they seek to encourage healthy eating habits. We champion great food, in a way that is a joyful, inclusive and down to earth. We believe everyone is born with the potential to love great food, and our products are designed to spark that love.
What real people think
“All the babyfoods are basically healthy so make choices around convenience and what I think my baby will like.”
The idea
Spark their love of great food
What we made
Advertising
Outdoor
Social
Brand book
Value unlocked
“From the moment we first met the team at TNN we knew they would become great creative partners - working together to stretch our thinking, understanding and ultimately delivering a great new campaign for the Organix brand – “Spark their Love of Great Foods”. They are genuinely interested in our business, the challenges we face and will always put parents and little ones first in their thinking – demonstrating they truly live up to their promise of representing the 99%.”
— Mandy Bobrowski, Marketing Director at Organix