We’re on the side of the 99%; the real people who experience brands, not the 1% who create them.

Adland is out of touch with real people.

It has become obsessed with awards, purpose and the latest shiny technology.

At The Ninety-Niners, we are obsessed with the right things; real customers, conversion and creativity.

The Ninety-Niners is the realisation of a long-held ambition to create a new kind of agency to challenge the big network model.

One that provides big agency thinking, without the big agency bullshit.

We help brands unlock value by being relevant to real people. We specialise in customer experience, creativity, content and commerce.

Brand strategy
Communication ideas
Visual identity
Advertising
Design
UX design
Social
Branded customer engagement
Brand activation
Customer & consumer research
Customer strategy
CX and customer journey mapping
Data & personalisation strategy
Data analytics
Content strategy
Film production
Content writing
Web content
Thought leadership
Digital media
Shopper marketing
Ecommerce
Conversion rate optimisation
CRM & loyalty
Shopper-based design
Retail media

Remember real customers are not like us and they don’t care about brands.

Recognise empathy is hard and unconscious biases are strong.

Be data driven, but customer obsessed.

It’s possible to deliver faster, cheaper and better.

Strip away unnecessary layers so clients only pay for what they need, when they need it.

Relentlessly focus on solving client’s problems to unlock value for their business.

Be the best collaborators in the room.

Create small teams of talented specialists.

Remain open to being proved wrong. Have strong opinions, lightly held.