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How Real People Feel about…Halloween

Andrew Blakeley

4 min read

How Real People Feel about…Halloween

We spoke to some real people across the country to find out how they really feel about it...

How Real People Feel about…Electric Cars

Si Goodall

5 min read

How Real People Feel about…Electric Cars

Adoption of electric vehicles seems to have hit some speed bumps. Changing government policies, slowing sales and trade tariffs have all...

Do real people care about social purpose?

Si Goodall

3 min read

Do real people care about social purpose?

When we set up The Ninety-Niners, we were heavily influenced by Andrew Tenzer’s Empathy Delusion and Orlando Wood’s Lemon. And then I...

Democratising the voice of consumers, part 1

Si Goodall

5 min read

Democratising the voice of consumers, part 1

In the most progressive organisations, getting close to consumers is everyone’s responsibility. So what can you do to make everyone as...

Fixing the first-party data gap

Si Goodall

4 min read

Fixing the first-party data gap

This is the era of data-driven marketing. But getting hold of the right data is getting harder. With GDPR, the impending end of cookies...

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