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How Real People feel going into September
We spoke to some Real People to get their thoughts on how they feel coming out of summer and going into September
Andrew Blakeley
4 min read


How Real People Feel about…Halloween
We spoke to some real people across the country to find out how they really feel about it...
Andrew Blakeley
4 min read


How Real People Feel about…Electric Cars
Adoption of electric vehicles seems to have hit some speed bumps. Changing government policies, slowing sales and trade tariffs have all...

Si Goodall
5 min read


Do real people care about social purpose?
When we set up The Ninety-Niners, we were heavily influenced by Andrew Tenzer’s Empathy Delusion and Orlando Wood’s Lemon. And then I...

Si Goodall
3 min read


Democratising the voice of consumers, part 1
In the most progressive organisations, getting close to consumers is everyone’s responsibility. So what can you do to make everyone as...

Si Goodall
5 min read


Fixing the first-party data gap
This is the era of data-driven marketing. But getting hold of the right data is getting harder. With GDPR, the impending end of cookies...

Si Goodall
4 min read

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