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Si Goodall
4 min read
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Fixing the first-party data gap
This is the era of data-driven marketing. But getting hold of the right data is getting harder. With GDPR, the impending end of cookies...
Si Goodall
3 min read
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Relevance is human-driven, not just data-driven
$1 trillion is at risk for companies who fail to maintain customer relevance, according to Accenture. But what does it mean to be...
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