top of page
Andrew Blakeley
5 min read
How Real People Feel About Influencers
Do people trust influencers? Respect them? Like them? We spoke to some real people to get their views.
Andrew Blakeley
4 min read
How Real People Feel about…Halloween
We spoke to some real people across the country to find out how they really feel about it...
Si Goodall
5 min read
How Real People Feel about…Electric Cars
Adoption of electric vehicles seems to have hit some speed bumps. Changing government policies, slowing sales and trade tariffs have all...
Andrew Blakeley
4 min read
How Real People Feel About… The Olympics
They feel like biggest thing in the world right now – and certainly one of the biggest marketing opportunities – but just 4 in 10 Britons...
Si Goodall
6 min read
Meet Future Mum 2035
The next generation of parents will be from the much-discussed Gen Z. How will the world that they have grown up in shape their views of...
Si Goodall
3 min read
Do real people care about social purpose?
When we set up The Ninety-Niners, we were heavily influenced by Andrew Tenzer’s Empathy Delusion and Orlando Wood’s Lemon. And then I...
Si Goodall
5 min read
Democratising the voice of consumers, part 1
In the most progressive organisations, getting close to consumers is everyone’s responsibility. So what can you do to make everyone as...
Si Goodall
4 min read
2021: Time for a fresh perspective?
It’s been a year of massive change and upheaval. It’s impacted your home and working life in ways you could never have imagined. But has...
Si Goodall
4 min read
Fixing the first-party data gap
This is the era of data-driven marketing. But getting hold of the right data is getting harder. With GDPR, the impending end of cookies...
Si Goodall
3 min read
Relevance is human-driven, not just data-driven
$1 trillion is at risk for companies who fail to maintain customer relevance, according to Accenture. But what does it mean to be...
News and Views
_gif.gif)
bottom of page