Si Goodall

4 min read

Fixing the first-party data gap

This is the era of data-driven marketing. But getting hold of the right data is getting harder. With GDPR, the impending end of cookies...

Si Goodall

3 min read

Relevance is human-driven, not just data-driven

$1 trillion is at risk for companies who fail to maintain customer relevance, according to Accenture. But what does it mean to be...

Ant Hopper

3 min read

Campaign: Ex-MullenLowe Open duo Ant Hopper and Si Goodall launch consultancy to 'champion the 99%'

It is called The Ninety-Niners to convey how the business will 'stand with the 99%'. Ant Hopper and Si Goodall Former MullenLowe Open...

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