Helping small businesses grow with timely tips and expert advice
Lloyds
The challenge
Increasing customer engagement
Get SME’s to engage with a wider range of products and services from Lloyds.
Strategy
Let people choose how to interact with us
We know small business owners are extremely busy, often wearing different hats from recruitment to office management, giving them little time to keep on top of trends and insights that may impact their business and help it grow.
Offering the audience insights in various lengths and formats caters to both those with little time and those who prefer a more in-depth experience.
What real people think
“I want to stay up to date, but how much time and energy I have differs from moment to moment.”
The idea
1, 5, 10
What we made
A content series offering engaging insights on hot business topics such as AI, the talent crisis and cashflow. Each episode is delivered by trusted experts and provides tangible actions and advice to support the growth of small businesses.
Each episode is available to digest in 1, 5 or 10 minutes by either reading, listening or watching the content.
All of the content is hosted on the bank’s website and is distributed to customers through personalised emails and through organic and paid social.
Value unlocked
Uplift in landing page visits to approx. 2000 visits
Average of 1000 views of film
Average 1.5x increased email engagement
when 1, 5, 10 is the hero