A big new brand and customer experience
Business challenge
Reposition Big Motoring World to compete with new online challengers
Big Motoring World is a highly successful used car dealerships company facing intense pressure from new online challengers such as Cinch and Cazoo. It’s success has been built on a supply based model – having great cars at great prices. But in this new world, we needed to reinvent the brand and experience around the evolving demands of customers.
Strategy
Put customers in the driving seat
We knew that most customers still want to see and drive a new car before they buy it. They are apprehensive about buying online and value the personal customer service they receive from Big Motoring World.
What real people think
“Buying a car is still a big deal. The full buying experience, not just price, really matters”
The idea
We’re BIG on what matters to you
What we made
New visual identity and design system
Brand book
Website design
Advertising
Value unlocked
“The Ninety-Niners have helped us develop a new brand strategy, identity, creative campaign and website. Their attention to detail and quality of their output to date has been spot on. They do what they say they will and are very methodical in their approach, I'd highly recommend based on our experience.”
— Darren Miller, Marketing Director at Big Motoring World