LittleBlackBook: Meantime Brewing Calls a ‘London Bunk Holiday’ to Help Workers Clock Off Early

Created by The Ninety-Niners, the campaign invites Londoners to reclaim their afternoons with a free pint and a cheeky nod to the city’s overworked culture.

​The Ninety-Niners has created a cheeky new campaign for Meantime Brewing Company encouraging Londoners to take some well-earned time off, even if it’s just a couple of hours.

Called ‘The London Bunk Holiday’, the campaign pokes cheerfully at the capital’s corporate culture while rewarding hardworking Londoners with a free pint. With the last bank holiday of the year now behind us - and the next one not until May 2026 - Meantime is inviting workers to join the campaign from 3–5pm every Thursday in October.

Participants can register online to receive their invite and voucher for a complimentary pint of Meantime at participating pubs across London. Those who join all four Thursdays will be in with a chance to win special prizes.

The campaign launches with a social film by comedian Jake Lambert, supported by OOH, digital and in-pub media. Promotional teams are also hitting key commuter hubs, handing out branded lanyards with details on how to sign up.

​

In a lively kick-off to the campaign, Jake Lambert and several other comedians made a surprise stand-up appearance at the George & Vulture pub in Hoxton last week, delighting unsuspecting after-work crowds and setting the tone for The London Bunk Holiday.

Richard Witty, brand director at Meantime Brewing Company, said. “We were born in Greenwich - the home of time - so we know just how precious time is. The London Bunk holiday is a fun way of encouraging the city to pause, reset and live in the Meantime.

​Ant Hopper, founder of The Ninety-Niners, added, “We’re thrilled to be working with Meantime and Jake to bring this fun campaign to the city this autumn.”

Original article posted by LittleBlackBook on 20th October 2025 can be viewed here.